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Erbe wins the German Brand Award 2021

Awarded for Brand Strategy and Creation

Logo. Imagery. Corporate element.
The new CI was developed together with external advertising agency Bartenbach AG from Mainz and has been internally adapted for all cross-media advertising materials.

power your performance is the central message and tagline, and also a reflection of the brand story: 
Erbe offers the best instruments and devices available to users so that they, in turn, are free to unleash all of their skills on the task at hand.
The interplay between the various components and base elements that shape the brand creates the unmistakable visual image of the brand. This guarantees a uniform impact on the outside world, with a high level of recognition.

With this award, the German Design Council has recognized Erbe as a successful brand and honored its consistent brand management and sustainable brand communication.

▻ Press release
▻ Website German Brand Award


Winner of the German Brand Award